Most Highlighted Passages

Amazon Kindle let users highlight any passage they like (because of whatever reason), so we have a new ranking now: the most highlighted passages in Kindle! (well, they call themselves " of all time", but... do they include the passages highlighted of other e-reader devices? no, I guess)

... and what do we find on the third place? Jane Austen's Pride & prejudice!!!!
with the popular first sentence from the novel: "It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife".
The 12th place goes to the line "Pride relates more to our opinion of ourselves, vanity to what we would have others think of us" again a phrese from Pride and prejudice written by Austen! Isn't it great? I don't care the 1st or second place... why? they are not my favorite novel!! what else!!
Moving on, I do have a question: doesn't it mean that Amazon (through Kindle) is constantly "watching" what do people read or hightlight? ... big brother, isn't it?